Last updated: September 2026
This Cookie Policy explains how FairFX uses cookies and similar technologies on our website. It is designed to meet the requirements of the Privacy and Electronic Communications Regulations 2003 (PECR), the UK General Data Protection Regulation (UK GDPR), and the guidance of the Information Commissioner’s Office (ICO).
This policy should be read alongside our Privacy Policy, which explains how we handle the personal data we collect about you (including any personal data collected through cookies).
A cookie is a small text file that is placed on your device (computer, tablet or mobile phone) when you visit a website. Cookies are widely used to make websites work, to make them work more efficiently, and to provide information to the operator of the site.
We also use similar technologies that perform the same or comparable functions, including web beacons, pixels, tags, software development kits (SDKs), local storage and session storage. In this policy, “cookies” refers to all of these technologies.
We group cookies into five categories, matching the choices presented on our cookie banner. The categories determine when your consent is required:
All categories other than Necessary are set only with your consent.
When you visit our website for the first time, we display a cookie banner. The banner allows you to:
Non-essential cookies are not set on your device until you give consent. The “Reject all” option is presented with equal prominence to the “Accept all” option. You can change your mind at any time – see section 4.
Where cookies process your personal data, the lawful basis for that processing is your consent. You can withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.
You can review and change your cookie preferences at any time by:
Please note that if you block necessary cookies, parts of our website may not function correctly. If you block measurement or marketing cookies, you will still be able to use our website, but some content may be less personalised.
The table below lists the cookies that may be set when you visit our website. The list is reviewed regularly. The specific cookies set on your device will depend on which categories you have consented to and which areas of the site you visit.
Note: Cookie names, providers and durations can change as we update our website and third-party services. If you would like an up-to-date list, or you cannot find information about a specific cookie, please contact us using the details in section 9.
| Cookie name | Category | Purpose | Duration | Party |
|---|---|---|---|---|
| __cf_bm | Necessary | Distinguishes humans from bots to protect the website from malicious traffic (Cloudflare bot management). | 30 minutes | Third party |
| cf_clearance | Necessary | Used by Cloudflare to identify trusted web traffic. | 1 year | Third party |
| OptanonConsent / cookie-consent | Necessary | Stores your cookie consent preferences so the website knows which cookies to set on subsequent visits. | 12 months | First party |
| OptanonAlertBoxClosed | Necessary | Records that the cookie banner has been closed so it is not shown to you again unnecessarily. | 12 months | First party |
| XSRF-TOKEN / csrftoken | Necessary | Cross-site request forgery protection for forms and authenticated requests. | Session | First party |
| Cookie name | Category | Purpose | Duration | Party |
|---|---|---|---|---|
| wf-locale / language | Functionality | Remembers your selected language or region so that you see the appropriate version of the website. | 12 months | First party |
We do not currently set any cookies in this category. If we begin to use cookies that personalise content or your experience on our site, we will update this table and seek your consent before they are set.
| Cookie name | Category | Purpose | Duration | Party |
|---|---|---|---|---|
| _ga | Measurement | Google Analytics: distinguishes unique users by assigning a randomly generated number as a client identifier. | 2 years | Third party |
| _ga_<container-id> | Measurement | Google Analytics 4: used to persist session state. | 2 years | Third party |
| _gid | Measurement | Google Analytics: distinguishes users for 24 hours. | 24 hours | Third party |
| _gat / _gat_UA-* | Measurement | Google Analytics: used to throttle the rate of requests to limit data collection on high-traffic sites. | 1 minute | Third party |
| Cookie name | Category | Purpose | Duration | Party |
|---|---|---|---|---|
| _gcl_au | Marketing | Google Ads: used to measure advertising efficiency across websites using Google services. | 3 months | Third party |
| IDE | Marketing | Google DoubleClick: used to register and report your actions after viewing or clicking an ad, to measure ad performance and present targeted ads. | 13 months | Third party |
| test_cookie | Marketing | Google DoubleClick: used to check whether your browser supports cookies. | 15 minutes | Third party |
| fr | Marketing | Meta (Facebook): used to deliver, measure and improve the relevance of ads. | 3 months | Third party |
| _fbp | Marketing | Meta (Facebook): used to deliver advertising on Facebook or on a digital platform powered by Facebook advertising. | 3 months | Third party |
| li_sugr / lidc / bcookie | Marketing | LinkedIn: used for browser identification, advertising and analytics on LinkedIn campaigns. | Up to 2 years | Third party |
Some of the cookies described above are set by third parties when you visit our website. We are responsible under PECR for ensuring that your consent is obtained before non-essential third-party cookies are set via our site. The third parties are independently responsible for what they do with the data they collect through those cookies; for more information, please refer to their privacy notices:
Some of the third parties listed above process personal data outside the United Kingdom and the European Economic Area. Where this happens, the transfer is made under one of the safeguards set out in our Privacy Policy (section 8), which include a UK adequacy decision, the UK International Data Transfer Agreement (IDTA), or the UK Addendum to the European Commission’s Standard Contractual Clauses.
We may update this Cookie Policy from time to time to reflect changes to the cookies we use, our website, or applicable law. The date at the top of this policy shows when it was last updated. Where changes are material, we will draw them to your attention via the cookie banner or another prominent notice on our website.
If you have any questions about this Cookie Policy or our use of cookies, please contact our Data Protection Officer at privacy@equalsmoney.com, or by writing to Data Protection Officer, Equals Money PLC, 3rd Floor, Vintners’ Place, 68 Upper Thames Street, London, EC4V 3BJ.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
